The Drum has launched a survey of its readers to explore how marketers are using consumer data.

The survey, in partnership with Tealium, is the latest in The Drum’s in-depth programme of research into how brands are using data to transform their marketing function

Brands today are collecting more data on their consumers than ever before, but the real question is how effectively this data is being used and what impact it has on both business efficiency and thebottom line.

In addition to generating data for the final report, the survey itself has been designed to make the actual process itself Read full story ›

Source: The Drum