The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them.
On the second day of the show, The Drum talked to Coca-Cola, Ford and Wimbledon to find out how they are using mobile to transform the experiences they offer their customers.
Willis described how mobile is enabling her to continually reinvent how Wimbledon’s fan are able to experience the experience.
At Coca-Cola, Daly discussed mobile’s power to fundamentally change the way the brand interacts with consumers and Read full story ›
Source: The Drum
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