The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them.
On the fourth and final day of the show, we talked to Ocado, Telefonica and IBM Interactive Experience about how brands are using mobile to offer personalised experiences for their customers.
According to David Sharp head of technology 10x at Ocado, mobile is a key channel for the company, accounting for over half its overall orders each week
He discusses how mobile also powers its entire Read full story ›
Source: The Drum
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