The Drum has partnered with Havas Media to launch a campaign to find the most meaningful brand.
A reader poll, launched today, will help decide the winner of a new category in The Drum Marketing Awards set up to celebrate brands that are viewed by consumers as improving their quality of life.
The shortlist for the Meaningful Brand of the Year award was drawn up using data from Havas Media Group’s Meaningful Brand Index in combination with insight from The Drum’s research and editorial teams.
The shortlist for the Meaningful Brand of the Year Award includes Read full story ›
Source: The Drum
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