By Michael Feeley

Working within a regulated industry means that law firms are restricted in their use of advertising in various ways. Regulators, particularly the Solicitors Regulation Authority (SRA), want to ensure that anything advertised, promoted or offered to clients when selling a product or service (including giving advice) is clear, fair and does not mislead. The overriding principle in any campaign should be TCF – treating the client fairly. We cannot promise things we cannot deliver, or offer fixed costs when we know hidden costs will be charged. Consumers (clients) are savvier when buying legal services and if you offer something and Read full story ›

Source: The Drum