By Dom Burch

The first rule of shortcuts? There are no shortcuts.

In life there are seldom any decent shortcuts. That’s not to say we don’t all take them from time to time.

We’re all occasionally looking for an easy route, the path of least resistance or a secret formula that negates the need to do the hard yards over and over again.

I read an interesting blog this morning that got me thinking.

Titled the Ad Contrarian, the writer makes the point that the social media industry loves nothing more than a miracle. And each miracle then becomes the poster child for whatever hustle the Read full story ›

Source: The Drum