By Tamara Gillan

Today’s consumers are more demanding than ever. They are more empowered and able to switch to other brands at the click of a mouse. Loyalty is declining, people are falling out of love with brands and that is leading to big drops in margin.

The key to success is to build deep emotional connections with your customers that matter and last – capturing their hearts rather than their heads.

What’s needed is not a subtle change, but a bold rethink. Not an evolution but a revolution in our thinking about how we understand, recognise, reward and connect with customers. We need Read full story ›

Source: The Drum