By Abbey Jordan

Having a content marketing strategy in place is fundamental to success; the more you cultivate ideas that are backed by data and insights, the more chance you have of hitting your objectives, which means you can measure the success of your content retrospectively.

Here are four quick and easy fixes that you can implement to strengthen your content marketing strategy.

Measure yourself on Google Analytics

Measure yourself on Google Analytics to see how your current offering performs. This way, you can create a clear picture of what needs attention.

To distinguish whether your content is engaging and relevant, there are three main points to Read full story ›

Source: The Drum