In an age where Tesla and Amazon are on the cusp of revolutionizing the sales process for car buying, and consumers can design and order vehicles to match their heart’s desire, the marketing process within the fiercely competitive sector is just as fluid, with more options for where to promote a car, and how, than ever before.
Not to mention the looming spectre of automotive and electrically powered hybrids which could be voice activated in just a few years’ time, and the car world we know now could well be unrecognizable in the decade. There Read full story ›
Source: The Drum
Industry News