The battle has only just begun for technology pioneers updating 20th Century approaches to media, says Roland Storti.
Digital advertising is growing fast. Faster than any other channel. In 2019 it’s forecast to peak at 12%, reaching US$254 billion globally.
According to the same Dentsu Aegis Network report, the total global ad spend will reach US$625 billion, with Asia-Pacific leading the growth at 4.5%. Yet for all of the talk of its demise, this will be the first year digital ad spend tops that of TV in the US. However, it still commands 34.5% of Read full story ›
Source: The Drum
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