By Amy Kean

Hey, mobile – 2001 called, they want their digital advertising formats back.

There’s a worrying trend for ‘user-last’ mobile marketing developing, with the experience across many mobile sites becoming clunky, intrusive and irritating at best. It’s a familiar journey; you click on a link shared by a Facebook friend but before you reach the article you’re asked to ‘Like’ the publisher. You land on the article and five seconds later there’s a full-screen pop up ad for a cleaning brand you need to realise you are expected to physically shake to make the cleaning product clean a fictitious kitchen floor. Once Read full story ›

Source: The Drum