By Mark Syal

This week The Drum unveiled the nominations for its first ever Digital Trading Awards, designed to reward transparency and efficiency in the digital ad ecosystem. Here sponsor Essence’s head of media, EMEA, Mark Syal talks about the future of trading and the importance of understanding the price and value of advertising.

Knowing the price and value of advertising

We all know there’s value in paying more for something that will last, like a designer watch. And there are times when it’s simply not worth paying a premium. And yet, when it comes to advertising, brands often accept the opposite Read full story ›

Source: The Drum