GroupM’s The Glitch has introduced its content division Flux which aims to empower brands by providing a meeting point between the consumer and the brand.
Flux will have two verticals known as Creator Lab and Content Studio. Creator Lab will work as an incubator for brands while Content Studio will focus on long term requirements of the clients.
Meanwhile, the agency also announced that Saransh Agarwal has been elevated to lead content strategy and business for Flux and will report to Varun Duggirala, content chief, The Glitch.
Duggirala said: “Over the last eight plus years, we have always relied on a core Read full story ›
Source: The Drum
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