Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Good, The Bad, & The Ugly: Examining company culture at Google, Amazon and Apple

on Mar 25, 2015 | 0 comments

By Alexandra Wood

The Good

Apple. Amazon. Google.

These are arguably some of the most admired (and profitable) companies of today.

And what makes these types of companies distinctive?

Culture.

Long thought to be a touchy-feely concept relegated to HR, the notion of culture – a company’s vision, goals, ways of working – has now catapulted into the c-suite. It was also a recurring theme at this year’s SXSW Interactive Festival. And for good reason, company culture, especially one that is collaborative and transparent, has shown to provide real value for the bottom line.

Organizations that have a strong culture internally show it in the people they hire, the Read full story ›

Source: The Drum