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The Guardian readies paywall back-up plan should subscriber and donations strategy fail

on Jul 26, 2017 | 0 comments

By John Glenday

The Guardian is prepared to introduce a paywall around its website and apps as a last resort should an ongoing subscriber and donations push fail to reach its financial targets, according to reports in The Telegraph.

A shift toward a paywall, would mark a significant change in strategy for the publisher which has hitherto striven to keep its journalism as open as possible – although behind the scenes efforts are already afoot for such an outcome.

The paper has reportedly brought in outside consultants to devise a model of compulsory subscription for selected material which are Read full story ›

Source: The Drum