By Lisa Lacy

The Interactive Advertising Bureau (IAB) has released its first IAB Podcast Playbook, a buyer’s guide to podcast advertising that provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery, targeting and measurement.

The guide also features research that confirms the increasing popularity of podcasts as nearly 25% of US consumers over the age of 12 listen to podcasts on a monthly basis and, on average, each person subscribes to six podcasts per week.

Not surprisingly, the IAB found smartphones are the primary devices used for listening to podcasts and consumption is frequently on the move – Read full story ›

Source: The Drum