Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The International Expansion of Mashable: Q&A with Adam Ostrow, chief strategy officer on growth into Asia, branded content & its growing audience

on Apr 1, 2015 | 0 comments

By Stephen Lepitak

We’re here in Austin where Mashable annually has a massive presence. How important is SXSW to the company?

SXSW is a huge deal for us, this is our seventh year here. I’ve been coming for six or seven years myself and it’s a great event in a few ways; for one it’s always just a great showcase of start-ups and technology and things we should be thinking about. It’s also a great opportunity for us to connect with our audience in real-life. We had our Mashable House open for three days here with all sorts of cool activations. We had a Read full story ›

Source: The Drum