By Tom Birts

Tom Birts likes to mock up an ad every now and then. Sometimes, they even win an award. His easyJet entry captured the imagination of adland, and we’d be willing to bet some of you still think it is real.

When we were teenagers, my brother and I worked on a poster for our local gym. The gym was pretty good, like the ones you see in Miami or Venice Beach. It had racks of heavy weights, perfect for the vascular specimens we used in the image. It promised results, results, results.

Of course, no such place existed. We lived in Read full story ›

Source: The Drum