By Kyle O'Brien

LA-based think tank the Legacy Lab is going the classified ad route for its latest campaign, ‘Visionaries Wanted’. The thought leadership platform of brand agency Team One is also honoring those “rare leaders – founders and refounders of brands that are making a long-term difference in a short-term world.”

For its Visionaries Wanted campaign the Legacy Lab launched a print campaign to promote its inaugural class of Legacy Lab Honors. The Visionary Wanted work resembles classified ads and highlights the unique attributes of each Legacy Lab honoree.

For instance, the ad dedicated to Patagonia’s Yvon Chouinard calls for an uncompromising environmental Read full story ›

Source: The Drum