Some will call staying at one agency for over 13 years magic. Some will call it a sign of endurance. But to Firstborn CEO Dan LaCivita, it’s a little bit of both and a whole lot more.
The Boston University alum started his tenure with the digital shop back in 2004 as a Flash developer. As the digital age took flight, so did Firstborn — and so did LaCivita. From producer to executive director, he helped establish the agency’s in-house content studio. Then, as president and later CEO, turning the shop of just over 100 into an agency of Read full story ›
Source: The Drum
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