By Sarah Vizard

‘Embrace the risk of failure’

The conference kicked off with Unilever’s marketing VP Marc Mathieu speaking about how the FMCG giant is working more closely with startups to ensure it remains innovative and pioneering. He said Unilever has to constantly make sure it is “raising the floor”, with it main challenge ensuring that it doesn’t get too comfortable and is proactive in responding to new trends and technologies rather than reactive.

This has led to Unilever adopting a “deploy or die” mentality where it experiments and learns from those experiments rather than waiting for perfection. That is why Unilever has set up Read full story ›

Source: Marketing Week