By Thomas Hobbs

Marketing finally addresses diversity

Many of the best campaigns in 2015 championed diversity. From Selfridges ‘Agender’ campaign, which promoted gender-less fashion through LGBT models and a pop-up clothing store, to campaigns such as Sport England’s ‘This Girl Can’, the messages and faces used within advertising have been refreshingly diverse.

At Cannes we saw the introduction of the ‘Glass’ Lion, which honoured work that challenged gender bias and shattered stereotypical images of men and women. Winners included P&G’s ‘Like a girl’ and Sport England’s ‘This girl can’.

Yet despite all the positive sentiment, marketing still has a long way to go. <a target=_blank Read full story ›

Source: Marketing Week