Online and mobile advertising monitor The Media Trust and publishers’ programmatic advertising platform PubMatic claim to have created a brand safety solution for mobile inventory.
With both the rise in programmatic trading and popularity of mobile, one drawback for both advertisers and publishers on the platform has been safeguarding brands from obstacles such as poor ad placement and low quality issues.
The solution devised by The Media Trust and PubMatic uses a system of mobile ad tags that can be monitored by The Media Trust across all mobile platform and device types, which it claims will result in a faster, safer and Read full story ›
Source: The Drum
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