By Thomas Hobbs

Gaming has gone from being a bedroom hobby to a boardroom priority, according to gaming experts on a panel discussion as part of The Drum Can-Do Festival, in partnership with Bidstack. The panel explored why brands have been slow to see gaming’s potential, how best to approach in-game marketing, and what the future holds for gaming – and the brands that want to reach its vast audiences.

Despite generating more revenue than the global music and movie industries combined ($159bn in 2020), gaming, until very recently, was ignored by brands, according to Bidstack CEO James Draper. He said that Read full story ›

Source: The Drum