By Webb Wright

The NBA’s latest campaign celebrates the energy and charisma of the playoffs, the postseason elimination tournament which culminates in the seasonal championship.

Is there a distinct vibe shift among professional basketball players and fans during playoff season? According to a new series of spots from the NBA, the answer is an emphatic “Yes.”

Just days ahead of the start of the 2024 NBA playoffs (this Saturday, April 20), the league has debuted a new ad campaign spotlighting “Playoff Mode” – a supposed phenomenon which causes players to become especially energetic, fans to become particularly passionate, and games to grow noticeably more heated Read full story ›

Source: The Drum