By Tom Salmon

When we talk about search we’re talking about a behaviour rather than a channel, we’re talking about how people use the web, how they access information and how businesses can connect with customers by understanding the context of their behaviour.

It’s a fascinating period to be working in marketing, and I’ve got a great team around me. We’ve all got more processing power in our pockets than home computers had 20 years ago, and we’re connected to the web almost all of the time.

That drives huge changes in customer behaviour and decision making; we can have an overwhelming amount of choice, Read full story ›

Source: The Drum