Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The new rules of attraction: How Adland can attract and retain talent in the age of The New Creativity

on Oct 1, 2014 | 0 comments

By Catherine Turner

For an industry whose output is creativity and has a modus operandi of embracing the fresh and new, there is often little such originality to be seen in how it operates internally. Nowhere, perhaps, is this more true than in the hiring – and keeping – of talent.

Agency executives have long since accepted the drain of graduate talent to the lure of the City and its financial reward.

Today, the giant tech companies offer both the big paypacket and the cache of creativity – with perks Adland can only dream of. “The people we’re fighting for talent aren’t the professionals any Read full story ›

Source: The Drum