By Audrey Kemp

From getting a premature tattoo to smuggling a dead fish into the rink, the National Hockey League has plenty of real-life fan antics to share.

Today, in celebration of the 2024 Stanley Cup Playoffs beginning April 20, the National Hockey League (NHL) has released its latest marketing masterpiece: a series of commercials that dive deep into the eccentricities of hockey fandom.

Three spots — titled ‘Tattoo,’ ‘Catfish’ and ‘Not Together’ — highlight the ways fans display their love and support for their teams’ quest for the Stanley Cup, even if it means doing some downright wacky stuff.

The first spot, ‘Tattoo,’ kicks Read full story ›

Source: The Drum