By Audrey Kemp

The outdoor gear giant has found itself in the eye of a social storm over its latest promotion awarding customers with 20% off for taking a racial inclusion survey. An analysis of reactions on social media, coupled with the insights of diversity, equity and inclusion experts, provides a nuanced understanding of the initiative and its aftermath.

The North Face ignited a social media frenzy last week after its latest promotion offered a 20% discount to customers for participating in an hour-long racial inclusion and allyship course.

Dubbed ‘Allyship in the Outdoors,’ the course claims to educate customers about the challenges faced by Read full story ›

Source: The Drum