The Open suffered a huge drop in viewing figures in its first year since Sky Sports took over the broadcast duties from the BBC.
The peak television audience for the final round of this year’s golf Open Championship at Royal Troon was just 1.1 million across both Sky Sports 1 and Sky Sports 4, representing a 75 per cent decline on 2015.
Last year’s conclusion to the Open enjoyed a peak audience viewing figure of 4.7 million despite taking place on a Monday, while 2014’s finale featuring Rory McIlroy’s triumphs at Royal Liverpool culminated in peak Read full story ›
Source: The Drum
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