The Open University (OU) is to engage agencies across all consumer facing marketing activity through a tender process to drive the growth in adult learning sector.
Along with media advisors, Media Sense, The Open University will choose and retain agencies with a combined budget of up to £17m per annum. Successful agencies will be engaged for a minimum two-year period.
OU chief commercial strategy officer, Jonathan Wylie said: “This tender represents a brilliant opportunity for agencies across an array of marketing disciplines to show they have the strategic thinking and creative impact to evolve our brand and fuel Read full story ›
Source: The Drum
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