This month, Time Out magazine revealed a new look for its print product, as well as a refreshed strapline ‘Discover, Book, Share’. According to the publisher, the changes aim to “create a cleaner layout for the magazine, with a punchy, graphic feel and a distinct partnership between immediate, browsable content, and longer and richer stories”.
As demonstrated by its strapline, however, the brand also aims to place a bigger focus on ecommerce. Sarah Bartlett, chief marketing officer at Time Out Group, told Marketing Week: “No longer just a content publisher, Time Out is a content and commerce platform. Our business model Read full story ›
Source: Marketing Week
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