Fragrance retailer The Perfume Shop this week opened up The Perfume Bar – a ‘sensorial’ experience located in London’s Mahiki cocktail bar.
Open for three days from 24-26 May, the activation saw The Perfume Shop team up with Mayfair’s mixologists to create a bespoke cocktail menu inspired by best-selling scents.
Drinks included the Marc Jacobs Daisy Margarita and the Thierry Mugler Angel Colada.
Guests were also treated to sweet treats designed to activate the connection between taste and smell, such as orange blossom jelly shots and chocolate-coated coffee beans.
The pop-up experience was open to all fans of the brand, who Read full story ›
Source: The Drum
Industry News