Youth charity The Prince’s Trust has launched a content-driven digital campaign #MyBigIdea, which aims to encourage unemployed young people to become their own boss, and has looked to YouTube for inspiration.
Over the next three weeks, The Trust will launch a series of short, comedic films, funded by RBS, to engage young people who have never considered starting a business.
The films are a change in strategy for The Trust which has previously shied away from using humorous content to get its message across.
The spoof, infomercial-style films are based on ‘inconceivable’ business ideas, such as Brush It All, the brush that Read full story ›
Source: The Drum
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