By Dan Plant

When is an apology not an apology? When it is someone else’s fault obviously.

Barely a week goes by that we don’t find some public figure apologising for something that they have said or done. In a world of social media, when the public can instantly express their outrage at something that someone has said, these people can be in no doubt of the need to express their regret and get their public ‘brand’ back on track.

What we find though is that the vast majority of these apologies appear to have been coached by the same publicist, and that that publicist Read full story ›

Source: The Drum