By Cass Gowing

Who’s fed up of celebrities and top tier bloggers obviously plugging brands in sponsored Instagrams?

Whilst these influencers may have the numerical outreach on social, users are quick to identify paid-for posts and the lack of authenticity in their product recommendations (definitely not helped by recent copy and paste caption errors a la Naomi Campbell).

The newest trend in influencer marketing puts customers back in the limelight. Introducing, micro-influencers: your existing customers who have anywhere from 500 to 10,000 followers on social. Yes, you heard me correct – it’s time to focus on the people that actually buy your product and harness Read full story ›

Source: The Drum