By Jenni Baker

The shift to ecommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social media and ecommerce converge.

At The Drum’s Creative Transformation Festival, a panel session entitled ‘The rise of social selling’, in partnership with Dash Hudson, took a whistle stop tour across the social selling landscape to explore what’s been driving its massive growth, the creative possibilities, how Read full story ›

Source: The Drum