Advertisers are grappling with a new reality for 2020, leading to a cut in budgets and delay in any major marketing decisions. It’s having a knock-on effect to agencies and many are now rethinking their approach to new business and the clients they’re open to working with.
Marketing consultancy Ebiquity recently surveyed the outlook of 44 major global advertisers with a combined media spend of over $15bn. Almost all were rethinking budgets for the year, with 80% planning to cut spend altogether. The consultancy’s managing director for continental Europe, Laetitia Zinetti, said that while it’s not expecting a major “uptick” in Read full story ›
Source: The Drum
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