By Rebekah Miller

Team work is the way to go and the science behind collaboration proves brands have a lot to gain by collaborating with their consumers. From priceless perks like word of mouth, co-creation and real-life insights, brands don’t need to dig deep to engage further loyalty and further marketing reach through collaboration. But what’s in it for the consumers, why is it that collaborative marketing works as a win-win for both parties? Can the important stuff, like sales impact and ROI of word-of-mouth still really be measured using collaborative marketing?

A basic instinct

Humans are innately collaborative, essential for survival. “The human race Read full story ›

Source: The Drum