The story of ‘Herstory’ starts and ends at Goodby Silverstein & Partners.
Margaret Johnson, the agency’s chief creative officer, had launched Daughters of the Evolution as a side project in 2017 after searching for a platform to empower future female leaders. She and her board had become pros at hosting mother-daughter talks and events, but by 2018 were growing itchy for more direct action.
Rather than talking about the gender inequality in leadership, Johnson wanted to have a go at solving it.
Luckily, she had her own agency to turn to. Associate creative director Ricardo Uribe and head of brand strategy Read full story ›
Source: The Drum
Industry News
