By John Glenday

The Sun editor David Dinsmore has urged colleagues in the print to cease ‘talking ourselves down’ during an interview with The Scotsman before addressing a marketing Society Scotland dinner in Glasgow.

Dinsmore said: “We have done a very good job as an industry in talking ourselves down, probably for about the last 15 years. We need to change that.”

His comments are being read as part of a PR drive to bolster industry solidarity after rival media organisations opted to distance themselves from Rupert Murdoch’s suite of UK titles amidst allegations of phone hacking and bribery of public officials.

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Source: The Drum