Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

The Sun hopes to back both winning horses by splitting UK election support

on Apr 30, 2015 | 0 comments

By Chris Boffey

To the uninitiated, the decision by the Sun to advise its readers in Scotland to vote SNP and those in the rest of the UK to put their cross against the Tories seems schizophrenic and ,if not that, downright hypocritical.

They may be partially right but this is a plan worked out by Sun editor David Dinsmore and Rupert Murdoch up to a year ago. Remember last September when the publishing world waited to see which way the Scottish and UK editions of the Sun would go on the issue of Scotland becoming independent?

At that time it was widely Read full story ›

Source: The Drum