By Minda Smiley

After taking a break last year, Honda is back in the Super Bowl this year with a one-minute ad that features sheep singing Queen’s ‘Somebody To Love.’

Created by Honda’s longtime agency RPA, the auto brand is using the spot to promote its 2017 Ridgeline truck.

In 2014, Honda ran an ad during the Super Bowl called ‘Hugfest’ that featured Bruce Willis and Portlandia’s Fred Armisen.

The Drum spoke with Honda’s AVP of marketing Tom Peyton to find out why the brand decided to release its animal-themed spot ahead of the game and why he thinks advertising in the Super Bowl Read full story ›

Source: The Drum