By Jim Caruso

By now most marketers know they need to give programmatic ad buying careful consideration. Research from eMarketer predicts 50 per cent growth in programmatic ad spending in 2015, reaching nearly $15bn. The field is growing rapidly, but the process can still be overwhelming.

To operate successfully in the programmatic space, a marketer must understand the three Ts: technology, trading, and transparency. A full understanding of these three factors of programmatic ad buying will provide them with a competitive advantage over their competitors.

Technology

Technology is the heart of programmatic ad buying, and for technology to match with a brand’s goals it requires a Read full story ›

Source: The Drum