News UK-owned The Times and The Sunday Times have partnered to create their first joint brand campaign, dramatising the signature style of the papers’ journalism.
Featuring a montage of significant headline moments from around the world, the commercial uses the technique of isolating one unexpected sound from each scene, intended to show how the Times and Sunday Times journalism “gets to the heart of the story”.
The campaign will break today (26 April) via a 30-second TV and cinema spot. It was created by CHI&Partners and News UK’s inhouse agency Team News.
The TV and cinema work is supported by a print and Read full story ›
Source: The Drum
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