By Jon Davie

If there’s one thing that the marketing industry can agree on, it’s the growing importance of content marketing.

Nearly 75 per cent of UK companies are planning to increase their spend on content marketing in 2014, according to eConsultancy/Responsys. And the (not entirely unbiased) Content Marketing Institute claims that 63 per cent of British marketers plan to increase or significantly increase their content marketing spend in the next 12 months.

The print-based customer publishing industry has been talking about content marketing for years, but the increase in investment is being driven by digital. Facebook pages, YouTube channels, Twitter streams, Pinterest boards… brand Read full story ›

Source: The Drum