By Gillian West

The Union Cycliste International (UCI) has updated its brand identity in a bid to modernise the image of the organisation.

Implemented across all UCI initiatives the rebrand aims to strengthen the UCI’s relationships with its stakeholders, audiences and commercial partners. Central to the rebrand is the new visual identity which sees the distinctive rainbow stripe synonymous with the UCI World Champions featuring prominently.

Working with SomeOne, the redesigned logo is supported by a broader communications package which includes iconography, graphics, photography and typography.

“The refreshed brand identity symbolises the UCI’s commitment to modernise and innovate while staying Read full story ›

Source: The Drum