Leeds Institute for Data Analytics at the University of Leeds has announced an academic partnership with data science-led marketing agency Jaywing to deliver of an innovative MSc course in Consumer Analytics and Marketing Strategy. The course, which launches in September 2016, aims to develop students’ practical application of data analysis in a commercial environment.
Following Jaywing’s landmark collaboration with Imperial College to study emotional responses to marketing stimuli, this most recent academic partnership sees the company focus on bringing real world marketing analytics and techniques to enhance the relevance of the post-graduate course.
Bringing together world-class researchers, the course, developed and delivered Read full story ›
Source: The Drum
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