By John McCarthy

Volvo Car UK and agency Mindshare, have brought back the Volvo treasure hunt campaign to celebrate the launch of the new XC90 model.

The #FindTheXC90 campaign will take place for three days from Thursday 25 September and will see the vehicle travel from Gothenburg in Sweden to a secret location in the UK. The car will be powered by social engagements, with the more tweets from Twitter users guessing the final location of the car, the faster it will travel.

This Saturday, the car will reach its final location, where clues will be posted through Volvo’s social media channels for those participating Read full story ›

Source: The Drum