The Weather Network has appointed Lexis to handle all aspects of its earned, paid, shared and owned channel communications, as it launches in the UK later this year.
Stacey Jarvis, vice president of marketing at Pelmorex Media Inc, owners of The Weather Network, said: “Lexis identified a clear strategic route to help us stand out from other weather providers. We’ve got over 25 years of experience in TV, web and mobile in Canada and we’re excited to bring the brand to the UK audience with our website and mobile apps. Lexis’s creative and strategic route works across all parts Read full story ›
Source: The Drum
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